Back to the hub How we're positioned

The missing middle

In South Africa, very few brands cater specifically to travellers. Cape Union Mart is the most prominent option for practical travel gear, but it’s expensive and not especially stylish. Old Khaki fits the style more closely, but is often overpriced and not designed for travelling light. Between outdoor gear, lifestyle fashion, and generic travel accessories, there’s a gap — and that’s where we sit.

Functional enough for real trips, pretty enough to enjoy using. Not luxury, not cheap. Not fashion-forward, not outdoor gear.

What sets us apart

  • Travel-smart design
  • Practical, but pretty products
  • Lightweight, low-crease, quick-drying, versatile pieces
  • Designed from real women’s travel frustrations
  • Emotional travel meaning through jewellery & keepsakes
  • A cohesive travel lifestyle system, not random products